The Be Cool Be Nice Movement

BE COOL BE NICE(R) (BCBN) is a global movement sparked by one teen's struggle and flamed by the staggering fact that one in five young people will be a victim of cyber bullying. Adopted by celebrities, style icons, artists, and leaders across the globe BCBN has grown from a rallying cry into a multi-media collaboration to encourage the use of social media in a positive and proactive way and to advocate good manners on- and offline.