Beatrix Potter Beatrix Potter was born on July 28, 1866 at No 2, Bolton Gardens, Kensington, London. She loved nature and drawing as a child. In 1893, Beatrix sat down to write a picture letter to Noel Moore, the five-year-old son of her ex-governess, all about a naughty rabbit called Peter. Noel was ill in bed and so Beatrix wrote to him: "My dear Noel, I don't know what to write to you, so I shall tell you a story about four little rabbits...." And that's how The Tale of Peter Rabbit was created. It wasn't until 1902 that Frederick Warne published what would become one of the most beloved stories in children's books.