From an Idea to Disney (From an Idea to)
by Lowey Bundy Sichol (Author)
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!
"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney
Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!
- Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)
- Discover behind-the-scenes magic of how Walt Disney World is run.
- Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
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Review quotes
I Really Liked this book!
I read this on the plane, and I honestly really loved it! I never knew certain things about how Disney was created, and after reading this book, my whole perspective was changed!
JNF039030 - Juvenile Nonfiction | Performing Arts | Film
JNF010000 - Juvenile Nonfiction | Business & Economics
Biographies
United States
Motion picture producers and directors
Marketing
Disney, Walt
Walt Disney Company
Branding (Marketing)
Companies
